For years we’ve heard that breakfast is the most important meal of the day.
But the Wall Street Journal has something else to say about it. Last week, they published an article titled “To Save Money, Maybe You Should Skip Breakfast.” The article itself is minuscule, with less than 300 words. And those 300 hundred words are drawing an incredible amount of ire.
Gabriel Rubin, the national economics reporter for the Wall Street Journal, writes: “Several breakfast staples saw sharp price increases due to a perfect storm of bad weather and disease outbreaks—and continued effects from Russia’s invasion of Ukraine. Breakfast lovers might be better off just having a cup of coffee—but go with roasted, not instant.”
The concept of skipping breakfast to save a few bucks is jarring, however the article is less about what meals people should live without and more focused on the massive inflation that we’re seeing in our grocery stores. Examples of this inflation include frozen, noncarbonated juices and drinks like orange juice, breakfast cereal and instant coffee that are all seeing costs rising over 4% last month.
It should also be noted that egg prices increased 8.5% in a single month and are up 70.1% year-over-year, the highest annual cost hike since the early 1970’s.
And while these statistics are gruesome, it’s the headline of the article that’s drawn so much attention, none of it good.
Should the Wall Street Journal be held to account for advocating the skipping of meals instead of simply reporting on the numbers? They might not think so, evident by their lack of response for comment.