Linda Yaccarino, the former NBCUniversal ad chief and relatively new CEO of X (formerly Twitter), shared with CNBC on Thursday that the company’s decision to remove the Twitter branding is a direct reflection of Elon Musk’s vision for the future of the app.
“Incorporating Elon’s longstanding concept of X, the comprehensive app, has been an ongoing discourse,” she said.
“Even when my collaboration with the company was unveiled, it was clear that my role was centered on collaborating with Elon to revolutionize Twitter into X, the all-encompassing app.”
Having assumed her position in June, Yaccarino claims that Musk has been systematically leading up to this transformation ever since the acquisition of Twitter in the previous year.
“Reflecting upon the developments post-acquisition,” she elaborated, “we’ve witnessed a progression towards enriched experiences such as long-form videos and articles, allowing subscriptions to favored creators who now find substantial livelihoods on the platform. Consider the potential of video functionality, enabling forthcoming video chat calls devoid of the need to disclose personal phone numbers to platform users.”
Yaccarino went on to underscore the organization’s strategic initiatives, including facilitating payments between users, friends, and content creators.
But it seems as if Yaccarino is living in Musk’s tech dreamland.
She proclaimed that the app would soon become a platform of effortless video calls and seamless online payment processing – seeming to miss the fact that this summer has been plagued with difficulty carrying out even the most expected basic functions, such as simply displaying tweets. And live-audio feeds? The current iteration of the app can’t even do that properly.
Another claim from Yaccarino with seemingly no evidential backing was made in regard to the hate speech and safety issues that have been cropping up more often on the platform since Musk’s takeover. Yaccarino stated that “99.9%” of the content posted on the platform is “healthy” – a statement that is unequivocally false.
“By all objective metrics,” Yaccarino said, “X is a much healthier and safer platform than it was a year ago.”