We all have that one restaurant where we can’t help but crave their food. They’re the first place we think of when someone asks “what’s for dinner?” and we always suggest them when it’s our turn to pick take out.
Now imagine tasting the same quality of food from your own kitchen.
Isn’t that a novel idea? This is the game-changing concept of restaurants selling the spice blends they use in-house to customers so that they can have that restaurant-quality dining experience in the comfort of their homes.
A restaurant selling their own spice blends is quickly becoming a popular trend, and here’s why.
Enhance the Dining Experience
We dine in restaurants because of many things – the ambiance or vibe of the place. But most importantly, we want to get good food. Now restaurants have caught on and some have started to sell the spices they use. They can create a stronger bond with their diners, agreeing on what tastes good inside and outside the restaurant. And we won’t just go to the restaurant solely for the dining experience anymore, but for the connection and probably a refill on our spice rack.
Unleashing Culinary Creativity
If you are an inventor in the kitchen, you would love to replicate your favorite dishes with the right spices and maybe create new dishes of your own. Now you can get your spices from a place you love, that’s tried and true and you know that it will taste good. It would feel like taking a piece of the restaurant home with you.
Authenticity and Transparency
I don’t think I am alone in wanting to know what goes into my food, especially when eating out. And when the restaurant is bold enough to sell me the spices they use in their dishes, I am assured that what I’m eating is something good for me. Many people have food allergies, and most people can’t handle spice well, so when a restaurant sells its spices, it exhibits transparency and lets its customers know that “this is what goes into your food, and it’s perfectly safe for you.”
Revenue Generation
Who says a restaurant can earn money from selling their spice blend? There are many more ways for a place to earn money, and one of them is by selling their custom in-house blends. They can package bulk spices for retail or maybe even spread their homegrown organic ingredients to their customers.
Keep the Brand Alive
The food business is truly cutthroat. One way of staying afloat in an ever-changing industry is establishing a brand. And one way of doing that is by selling your unique spice blends to the public. This helps create more brand recognition, since the customers can only buy the specific concoction from your restaurant. It makes you remarkable in the food world.
In the food industry, it’s hard to keep up with all the trends that come and go. But one way of keeping in touch with your customers is by selling the spices you use in your dishes. This creates an undeniable connection that mutually benefits you and your diners. It bolsters a bond that helps you in terms of revenue, branding, and customer retention in the long run.